Ross Martin claims Known launched nine of the last twelve streaming services.
Ross Martin · The new art and science of marketing (w/ Known’s Ross Martin and Kern Schireson) | Masters of Scale · Aug 1, 2025 · at 17:49
Ross Martin, co-founder of marketing agency Known, discusses the firm's deep presence in entertainment and streaming platform rollouts.
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“So we've launched nine of the last 12 streaming services.”
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“It was actually a thirty million dollar hole. I'm just talking about the ten million that we had already spent”
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“They put that fake commercial that was a real commercial for a fake business with a real car in the one place you would definitely want to put it. Which is right after the monologue on Saturday Night Live, which is where Saturday Night Live puts fake commercia…”