The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Huffington: Employee attrition costs Amazon $8 billion
“Attrition is costing Amazon eight billion dollars.”
Arianna Huffington Aug 16, 2023 ▶ 4:49 Leading in an age of burnout (with Arianna Huffington & Padmasree Warrior) | Masters of Scale
Assertion Partly supported
Mackey: Whole Foods dropped prices significantly four times in two years post-Amazon merger
“And it, in the first two years of that merger, Amazon let us drop our prices significantly four times.”
John Mackey Jun 11, 2024 ▶ 43:35 Whole Foods' John Mackey: Scaling a single store into a $13.7 BILLION business | Masters of Scale
Assertion Partly supported
Mackey: Whole Foods and Amazon signed acquisition deal six weeks after meeting
“Six weeks after that first meeting in Seattle, we'd signed a deal. It was like a whirlwind romance.”
John Mackey Jun 11, 2024 ▶ 48:16 Whole Foods' John Mackey: Scaling a single store into a $13.7 BILLION business | Masters of Scale
Assertion Supported
Maher: Google and Amazon publicly withdrew before she became CEO
“Yeah, when I stepped in, we'd already heard from some of the larger partners, such as Amazon and Google, that they weren't going to be coming. They were public about that.”
Katherine Maher Nov 30, 2023 ▶ 7:47 Can companies survive a leadership crisis? (with Web Summit’s Katherine Maher) | Masters of Scale
Assertion Supported
Cessario: Liquid Death flavored sparkling water hit #2 on Amazon within three months
“Within three months, we were like the number two flavored sparkling brand on Amazon.”
Mike Cessario Jul 11, 2024 ▶ 1:07:53 How Liquid Death built a $1.4 BILLION brand around water (founder Mike Cessario) | Masters of Scale
Assertion Supported
Cessario: Liquid Death iced tea became #1 tea on Amazon within months
“But again, launch T goes on Amazon within a few months where the number one T on Amazon”
Mike Cessario Jul 11, 2024 ▶ 1:10:58 How Liquid Death built a $1.4 BILLION brand around water (founder Mike Cessario) | Masters of Scale
Assertion Supported
Cassey Ho won a rare fashion patent to combat Amazon skort knockoffs
“I actually got awarded the patent earlier this year in January, and it's been crazy because we've been able to take down other skorts that have been completely ripping me off on Amazon and a bunch of other different websites.”
Cassey Ho Apr 5, 2024 ▶ 12:39 Bracing for a possible TikTok ban, with Cassey Ho (Blogilates and POPFLEX) | Masters of Scale
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