Abrams: Win customer trust by partnering with institutions they already trust
Stacey Abrams · Stacey Abrams: How to harness risk | Masters of Scale · Sep 12, 2023 · at 39:27
Stacey Abrams explains how Now Account overcame small business skepticism by partnering with credit unions and community banks rather than selling directly.
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“If you want people to trust you, bring people they already trust.”
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