Kawasaki: Leading AI models lack distinct brand positioning and differentiation
Guy Kawasaki · Guy Kawasaki on lessons from Apple, Canva, and his trailblazing journey in tech | Masters of Scale · Apr 12, 2024 · at 16:11
Tech veteran Guy Kawasaki compares startup differentiation challenges to the current lack of clear positioning among competing large language models.
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“Like today, if I had to explain to someone when to use ChatGPT, when to use Bard, when to use Perplexity, when to use Claude, when to use all this, you know, I don't know if I could, I can't. I mean, I use all fives kind of at random, and it's like, in the car business, as you say, if somebody says, well, I want the car that's the safest, ok, Volvo. I want the car that's the sexiest, ok, Ferrari. I understand that, but I don't know how LLMs are going to create unique, you know, positioning in, in people's minds.”
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