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Matt Ruby: Audience room engagement can validate an idea before punchlines land

Matt Ruby · How to kill your bad ideas (with Zynga's Mark Pincus) · Jul 24, 2018 · at 12:37

Comedian Matt Ruby, creator of the startup satire series Vooza, discusses with Reid Hoffman how stand-up comedians test emerging material and interpret audience feedback.

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“Something might not get a laugh, but you can feel in the room that you've hit on something. You have an idea that might be captivating to people or provocative or has them on the edge of their seat waiting to see where you're going with it. And then even if you didn't take them all the way to a punchline that delivered a laugh, you might be like, oh, there's something here.”

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