Sinek: Personal Ownership Separates Lasting Movements from Temporary Fads
Simon Sinek · Why Simon Sinek (still) wants you to find your why | Masters of Scale · Jun 5, 2025 · at 8:00
Author Simon Sinek explains why intrinsic, personal belief drives lasting organizational and social movements on Masters of Scale.
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“We can motivate people with money and promotions or threats and like, there's many ways to drive behaviors. But you get one or two or three of those, but when somebody, when it becomes deeply personal for someone and they're now doing it for themselves and not for you, the risks that they'll take, the sacrifices that they'll make, and most important, the stickiness, that's why some thing, that's the difference between a fad and a movement.”
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