Sinek: AI companions hijack oxytocin to create parasocial relationships
Simon Sinek · Why Simon Sinek (still) wants you to find your why | Masters of Scale · Jun 5, 2025 · at 27:59
Author Simon Sinek discusses the psychological and neurological impact of AI chatbot companions with Reid Hoffman on Masters of Scale.
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“We know that the danger of an AI friend is forget about the dopamine that's in there as well, but now it's hijacking our oxytocin, which is all the warm and fuzzies. So when I have real emotion, With my bot, those emotions, they're real. The chemicals are flowing. But for the fact, the bot has no feelings for us.”
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