Wallach: The brain views its future self as a stranger
Ari Wallach · 2024 is the most significant time in human history (with futurist Ari Wallach) | Masters of Scale · Apr 8, 2024 · at 5:44
Futurist Ari Wallach discusses neuroscience research by UCLA professor Hal Hershfield on human short-term bias and how the brain perceives future identity.
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“And they'll put people into an fMRI machine, and they'll say, okay, think of your current self right now, and a certain part of the brain will light up. And they'll say, okay, think of this famous actor, you know, whatever. They'll say Matt Damon or Angelina Jolie, and another part of the brain will light up. And then they'll say, okay, think about yourself 10 years from now. And the same part of the brain that lit up for the famous actor lights up for their future self 10 years from now.”
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