Barrocas: SharkNinja can move all US production outside China by year-end
Mark Barrocas · SharkNinja CEO on turning consumer insights into hit products (Mark Barrocas) | Masters of Scale · Aug 15, 2025 · at 32:59
SharkNinja CEO Mark Barrocas details the company's multi-year supply chain diversification efforts away from China.
0:00 / 0:04exact quote · 4.8s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“By the end of this year, all of our U S production will be able to be made outside of China.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Mark Barrocas
Barrocas: SharkNinja built two $3B+ brands completely organically without acquisitions
“I mean, in fact, you know, we've never acquired a dollar of revenue in the company's history, and we built these two brands this year that will each be over three billion dollars in revenue from scratch.”
Barrocas: Single-product companies cannot achieve sustainable long-term success
“You cannot have long-term sustainable success as a single product company. Period. I mean, you're either gonna be disintermediated or you're not relevant to a consumer on an everyday, ongoing basis.”
Barrocas: Infomercials and online reviews equalized SharkNinja against legacy brands
“They were getting educated by the products by watching these 30 minute commercials that we were doing. They were going online and they were saying, Hey, does this product really work? You know, does it really? And they were getting this feedback from all these…”
Barrocas: Avoid prescribing product use cases to discover next innovations
“Let the consumer Decide what they want to do with it. Let's not be overly prescriptive. And then we're able to learn insights from those and those feed kind of the next innovation.”
Barrocas: SharkNinja develops 25 brand-new, ground-up products every year
“We develop 25 new ground-up products a year, every year. I'm not talking about just repainting something or new knobs, I'm talking about a brand new ground-up product.”
Barrocas: Proactively telling retailers about failing products turns vendors into partners
“If you go to someone with information proactively before they come to you, you're a partner. You've given them great insights. You're a partner. If somebody comes to you and says, Hey, this is not working. You're a loser. That difference between a partner and …”