Mark Read: WPP built Imagine platform to summarize 30-page briefs
Mark Read · How to revive collaboration at work (with Mark Read) | Masters of Scale · Oct 6, 2023 · at 9:50
Mark Read is CEO of advertising giant WPP. He is discussing how WPP uses generative AI tools internally to improve efficiency across agency workflows.
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“We've built a creative platform called Imagine. We get quite long briefs from clients that take a 30 page brief, and it will summarize the five key points of the brief.”
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