Opinion certainty 4/5 debate potential 3/5

Collins: 'Do what you love and money follows' is untrue

Jim Collins · How to unlock your potential (with Jim Collins) | Masters of Scale · Jul 23, 2026 · at 12:15

Author Jim Collins discusses career advice and personal alignment with host Jeff Berman.

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“There's that saying, you know, do what you love, do what you're passionate about, the money will follow. And that actually really isn't true.”

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