Collins: Lives work best when driven by innate encodings, not competence
Jim Collins · How to unlock your potential (with Jim Collins) | Masters of Scale · Jul 23, 2026 · at 7:22
Author Jim Collins discusses biographical research on high-achieving figures like Grace Hopper and Barbara McClintock for his book on life trajectories.
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“One of the things that came out of that was that we found that their lives tended to work best phases of their life when they were doing something for which they were really deeply encoded, as opposed to just good at.”
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