Kawasaki: Best career and investing thesis is backing products you personally use
Guy Kawasaki · Guy Kawasaki on lessons from Apple, Canva, and his trailblazing journey in tech | Masters of Scale · Apr 12, 2024 · at 36:53
Author and Chief Evangelist Guy Kawasaki reflects on joining Canva in 2014 and explains his heuristic for career and investment choices.
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“One of the very good investment thesis, or even job Search thesis is go work for places that you love their products, that you use their products. Not, not that you know that there's this theoretical baby boomer who's gonna use this product. But be the customer. So I loved Canva and that's kind of been my investment thesis and my work thesis for my whole life is go work for a company that makes something that you use as opposed to something that you think there must be a market for because you read, you know, some report from McKinsey or Accenture”
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