Fisher used 69% less fabric and half as many styles as 2019
Eileen Fisher · Eileen Fisher: Keep it simple to make it timeless | Masters of Scale · Sep 7, 2023 · at 29:46
Eileen Fisher, founder of her eponymous sustainable clothing brand, explains how her company reduced production and simplified styles to cut waste.
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“We are using 69% less fabrics this year than in 2019, and half as many styles.”
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“In this country, 83% of the clothes that are produced are discarded or incinerated within one year.”
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“I like to keep 80% of the line consistent with where we've been. So repeating fabrics, repeating shapes, we even repeat colors, so that there's newness that makes the line feel fresh, but it's not all new, so that customers recognize their pieces and they can …”
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