Carvalho: Gympass Pivoted Completely to B2B Following PwC Success
Cesar Carvalho · When one customer call changes everything (Wellhub CEO Cesar Carvalho) | Masters of Scale · Apr 11, 2025 · at 14:43
Cesar Carvalho, co-founder and CEO of Wellhub (formerly Gympass), recounts shifting the entire company's business model from B2C to B2B.
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“And at that time, we kind of stopped doing everything else we were doing direct to consumer and funneled all our resources into getting more companies to offer WellHub to their employees.”
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“So the vision there was for a platform that would sell day passes to consumers. So it was a direct to consumer business. Not what we have today. We're full B to B today. The name was Gym Pass, not Well Hub.”