Career purpose requires intersecting values, aptitudes, and economically viable interests, says Welch
Suzy Welch · How to create a ‘transcendent’ career (with author Suzy Welch) | Masters of Scale · Jul 24, 2025 · at 1:53
NYU Stern professor and author Suzy Welch explains the core framework behind her career alignment method and book Becoming You.
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“And it's a methodology for figuring out three big data sets, your values, which no one knows, by the way. No one really knows. Their, your aptitudes, which people have a slightly better bead on, but not great. And your economically viable interests. These are three huge and important data sets, which we almost never mine. So it walks you through that process, and then it asks you to take a look at what's at the intersection of those through this process that's in the book. And we call that your area of transcendence, which is a fancy and more academic way of saying your purpose.”
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