Weaver: Uncle Nearest aims for generational parity with legacy global spirits
Fawn Weaver · How a search for Jack Daniels’ mentor became a BILLION dollar business (Uncle Nearest’s Fawn Weaver) · Aug 22, 2024 · at 22:24
Fawn Weaver, founder and CEO of Uncle Nearest Premium Whiskey, explains why she is building for the ultra long term rather than pursuing an acquisition exit.
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“The moment I came into this industry, the purpose wasn't To build a whiskey company, it was Cement the Legacy of Nearest Green. And once I got in, I understood that wasn't possible unless this brand began to go toe to toe, and it doesn't have to be this generation, but it has to be set up in future generations to be alongside Jim Beam and Johnny Walker and Jack Daniel. That's the goal.”
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Weaver: Viral social media narratives falsely claimed Jack Daniel stole his recipe
“The internet decided almost instantaneously, with the headline in the photo, that Jack Daniel was a slave owner, he hid the recipe, he stole the recipe, he hid the slave. That was not a part of the story. It was not even insinuated, but that is the story that …”
Weaver: Jack Daniel and Nearest Green shared mutual love and respect
“I told her that I thought the Social media had the story wrong. I did not believe that her ancestor was what they were saying he was. I believe that the story between Jack and Nearest was a story of love, honor, and respect.”
Weaver: The spirits industry remains difficult for women and minority founders
“And now, all of these generations later, that's not changed. And so, it is a really difficult business to get into, because there's a lack of familiarity of both women in, in power and business in the industry, and people of color.”
Weaver: Uncle Nearest entered global spirits awards before selling a single bottle
“I told Kate, our chief business officer, I said submit us into every award competition around the world. We began doing that before we ever put a bottle in the marketplace.”