Weaver: Uncle Nearest entered global spirits awards before selling a single bottle
Fawn Weaver · How a search for Jack Daniels’ mentor became a BILLION dollar business (Uncle Nearest’s Fawn Weaver) · Aug 22, 2024 · at 11:53
Fawn Weaver, founder of Uncle Nearest Premium Whiskey, outlines the launch strategy she used to generate national buzz and attract distributors without celebrity backing.
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“I told Kate, our chief business officer, I said submit us into every award competition around the world. We began doing that before we ever put a bottle in the marketplace.”
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