Narayen: Shifting Adobe to the cloud was easier strategically than executionally
Shantanu Narayen · How Adobe is leveraging AI (with CEO & Chair Shantanu Narayen) | Masters of Scale · Feb 28, 2025 · at 11:33
Adobe CEO Shantanu Narayen reflects with Reid Hoffman on the operational complexities behind Adobe's landmark pivot from boxed software to Creative Cloud.
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“The strategic decision to move to the cloud and the financial model in retrospect That may have actually been the easy one. Executing on it, because in parallel, we actually allowed people to buy the perpetual version or the subscription business. We had to transform how the company thought about, you know, delivering software that was expected to be always on.”
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