Adobe CEO Shantanu Narayen discusses with Reid Hoffman how film and animation studios are approaching the adoption of generative AI tools.
Disclosure
Narayen: Adobe trains AI models only on fully licensed data
“If we create models, one of the things that we have to do is create a model where every piece of data that went into the creation of that model, we can testify to the fact that, you know, we have license to do that.”
Insight
Narayen: AI will potentially replace people who don't use AI
“We said, people who use AI, this is an augmentation tool and it will potentially replace people who don't use AI.”
Prediction Not checkable as stated
Narayen: AI will create far more jobs than it disrupts
“I think the reality with all technology, all automation is, you know, I, it introduces way more jobs, and it disrupts some, and I don't think AI will be you know, that different, and a lot of the, you know, automation or menial things that people do, it'll for…”
Prediction Open · timeframe Feb 2028
Narayen: Only 4 to 5 entities have capital to build frontier LLMs
“The large language models, I'm sure you'd agree there'd be four or five people who have the capital to create those large language models, and, you know, there'll be maybe one open source, there'll be three or four proprietary”
Prediction Not checkable as stated
Narayen: Large studios will lead AI adoption decisions in Hollywood
“Frankly, it's the large studios that are going to be at the forefront of determining what they do.”
Insight
Narayen: Every leader has three essential duties: vision, team, and execution cadence
“Most leaders, and it doesn't matter at what level you're providing leadership you know, you have three things that you have to do. You have to create a vision. You know, and if you're a first line manager, you're creating a vision for the group. If you're a CE…”