Howe: AI personalization will unlock female participation in sports betting
Amy Howe · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ | Masters of Scale · Mar 12, 2026 · at 27:41
FanDuel CEO Amy Howe discusses strategies for expanding female demographic participation in sports betting.
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“And so, as we continue to really advance technology and think about how we leverage AI and Gen AI to personalize the experience and make it more intuitive and simple. I think that's gonna be a real unlock for targeting more women in the category.”
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More from Amy Howe
Howe: AI will not give sports bettors a mathematical edge
“The technology is very good for facilitating research and being able to compare odds more effectively across the platform, but we don't think it's going to give you a mathematical edge.”
Howe: FanDuel collaborates with rival DraftKings on sports betting regulation
“Who we collaborate with all the time, right? I mean, we're part of a sports betting alliance, and that's one of the great things, by the way, about this industry is we work together to safely open up and regulate.”
Howe: Prediction markets complement FanDuel in states without legal sports betting
“We love prediction markets in the states that aren't legal because it gives us a nice complimentary offering.”
Howe: California has an illegal sports betting market of over $10B
“There is easily a ten billion dollar illegal market in California.”