Lakhani: ChatGPT generates willingness-to-pay estimates that match real consumer data
Professor Karim Lakhani · Rana el Kaliouby & HBS Professor Karim Lakhani: How AI is impacting productivity at work · Aug 7, 2024 · at 11:08
Harvard Business School professor Karim Lakhani references research from colleague Ayelet Israeli's consumer intelligence lab on using generative AI for market research.
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“My colleague Ayelet Israeli has a consumer intelligence lab at our institute, and she's, she has shown that you could do consumer research with ChatGPT. You can do market research. You can get willingness to pay estimates that match real consumer data”
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