Tyra Banks

Founder & Owner, SMiZE & DREAM · 2 appearances on the record.

computed by AI from the episodes · how this works → · full disclaimer →

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Tyra Banks created, executive produced, and hosted the television franchise America's Next Top Model, alongside her Daytime Emmy-winning series The Tyra Banks Show. A former supermodel who became the first African American woman on the covers of GQ and the Sports Illustrated Swimsuit Issue, she also founded SMiZE & DREAM.

9statements → 4claims → 3claims resolved → 100%fully supported → 4.44/5average certainty → 1.44/5average debate potential → ≈4.0/5argument clarity, estimated → 1said about them ↓

3 supported 0 partly supported 0 contradicted 1 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 insight · 4 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 3 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Tyra argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Tyra Banks details breaking color barriers at Sports Illustrated and Victoria's Secret
“I was on the cover of Sports Illustrated Swimsuit Edition, first black model, and did that twice, and one of the first Victoria's Secret Angels, first black model on the cover of the catalog, first black model to have a contract with them, first black model to…”
Tyra Banks Apr 19, 2022 ▶ 19:20 Tyra Banks: Personal brand power

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
none yet certainty 3
100% certainty 4
100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Tyra Banks on measured tape to publish a rate. This says nothing about how they speak.

Everything Tyra Banks said on Masters of Scale that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Tyra Banks admits a Top Model race-swapping photoshoot was unintentional blackface
“We did one shoot in Hawaii where me thinking that my skin is beautiful and different colors of brown skin is beautiful, we transformed the skin color and the races of all of our girls. Never thought that it was blackface.”
Tyra Banks Apr 19, 2022 ▶ 26:52 Tyra Banks: Personal brand power
Assertion Supported
Tyra Banks details breaking color barriers at Sports Illustrated and Victoria's Secret
“I was on the cover of Sports Illustrated Swimsuit Edition, first black model, and did that twice, and one of the first Victoria's Secret Angels, first black model on the cover of the catalog, first black model to have a contract with them, first black model to…”
Tyra Banks Apr 19, 2022 ▶ 19:20 Tyra Banks: Personal brand power
Disclosure
Tyra Banks claims America's Next Top Model was created for social impact
“When I created America's Next Top Model, I didn't do it for financial gain. I had no idea that it would transform my life and my family's life. The goal was not money. The goal was impact. It was for me to expand the definition of beauty.”
Tyra Banks Apr 19, 2022 ▶ 23:36 Tyra Banks: Personal brand power
Assertion Supported
Banks: America's Next Top Model reached 180 countries with 40+ local formats
“Cut to America's next top model. Having 24 cycles. In a 180 countries. The English version. And over 40 international versions of the show with different local hosts in different countries.”
Tyra Banks Apr 19, 2022 ▶ 3:18 Tyra Banks: Personal brand power
Assertion Supported
Tyra Banks booked a record 25 Paris fashion shows her first season
“Within those two weeks of doing auditions for Fashion Week, I broke history. I was the only model that booked 25 fashion shows her first season.”
Tyra Banks Apr 19, 2022 ▶ 12:00 Tyra Banks: Personal brand power
Insight
Tyra Banks: Modeling careers resemble athletic careers with strict timelines
“Models are very similar to athletes. You have a timeline on the end of that career, and the very successful ones, the supers, also get endorsements, right?”
Tyra Banks Apr 19, 2022 ▶ 13:38 Tyra Banks: Personal brand power
Disclosure
Tyra Banks: Refused Millions in Endorsements for Fur, Alcohol, and Tobacco
“So it was offered millions of dollars to wear furs. I'm not the person that's throwing paint on people, but I just don't want to wear furs, right? Real fur. Millions of dollars to sell alcohol. Always said no to that. I did one Drink Responsibly campaign, but …”
Tyra Banks Apr 19, 2022 ▶ 21:16 Tyra Banks: Personal brand power
Disclosure
Tyra Banks regrets rejecting a magazine empire to avoid micromanaging
“One of the top magazine companies, they came to me and wanted me to do a magazine. How Oprah has her magazine, how Martha Stewart has magazines, Rachel Ray has magazines, and they wanted me to do a magazine. I remember being in that meeting with these 12 peopl…”
Tyra Banks Apr 19, 2022 ▶ 22:12 Tyra Banks: Personal brand power
Assertion Not checkable as stated
Tyra Banks secured commitments from four out of five investors in-room
“I raised capital. Millions and millions and millions of dollars. And it was wonderful because when I went out with this presentation for my roadshow, four out of the five places we went to said yes in the room.”
Tyra Banks Apr 19, 2022 ▶ 34:06 Tyra Banks: Personal brand power

The other half of the tape: Tyra Banks's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Tyra Banks, by other people (1)

Insight
Hoffman: A Separate Personal Brand Enables Pivots When Businesses Fail
“It's in moments like this where it becomes very clear why it's important to maintain a personal brand separate and distinct from your company. When something like COVID hits, an entire business can be crushed in a matter of weeks. But your personal brand is st…”
Reid Hoffman Apr 19, 2022 ▶ 35:46 Tyra Banks: Personal brand power

Appearances (2)

EpisodeDateSpeaking time
Learn from every “no” | Masters of Scale Jan 30, 2024 1m
Tyra Banks: Personal brand power Apr 19, 2022 17m
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