Brad Wilson

CEO, Care.com · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

executiveoperatorcare.com ↗

Appointed CEO of Care.com in June 2023, Wilson previously served as General Manager of HBO Max (U.S.) and Executive Vice President of Marketing for Disney+. Earlier in his career, he served as Chief Marketing Officer and General Manager of Travelocity and CMO of LendingTree.

19statements → 11claims → 3claims resolved → 67%fully supported → 3.89/5average certainty → 1.89/5average debate potential → ≈4.0/5argument clarity, estimated →

2 supported 1 partly supported 0 contradicted 8 not checkable as stated how the 11 claims stand · each chip opens the sources

1 prediction · 10 assertions · 2 opinions · 4 insights · 2 disclosures · every statement was checked. The prediction and assertions are the 11 claims: statements the public record can support or contradict. 3 are resolved, and 8 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Brad argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Wilson: Child and senior care costs consume 40% of family income
“You have most families, the cost of care 20%. Of income goes out to child care related expenses, and if you're dealing with senior care and other care pieces, that escalates to about 40%.”
Brad Wilson Jun 25, 2026 ▶ 4:38 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Brad Wilson on measured tape to publish a rate. This says nothing about how they speak.

Everything Brad Wilson said on Masters of Scale that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Wilson: Caregiver earnings rates disputed by FTC were based on real data
“There was another piece where they challenged that the rate that caregivers were making were, maybe not fully an accurate depiction of that rate. We don't know how they could have claimed that because that was, actual real data that we would get off our transa…”
Brad Wilson Jun 25, 2026 ▶ 22:43 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale
Prediction Not checkable as stated
Wilson: Generative AI will eradicate Care.com's technical debt within one year
“There's the promise of that it'll eradicate this in short period and actually believe it will. I think we're going to work our way out of it over the next year.”
Brad Wilson Jun 25, 2026 ▶ 21:12 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale
Assertion Not checkable as stated
Wilson: Care.com agreed with FTC on difficult cancellations and began changes
“One of the three things that the FTC asserted was our site being a subscription or membership service was hard to cancel. Guess what? I agreed with them. And before they, that, that claim was even there, we already started to change it.”
Brad Wilson Jun 25, 2026 ▶ 22:08 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale
Opinion
Wilson: Care.com user experience was poor when he became CEO
“And, you know, and we're still on this journey today, if we're being honest, it wasn't a great experience.”
Brad Wilson Jun 25, 2026 ▶ 2:39 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale
Assertion Supported
Wilson: Child and senior care costs consume 40% of family income
“You have most families, the cost of care 20%. Of income goes out to child care related expenses, and if you're dealing with senior care and other care pieces, that escalates to about 40%.”
Brad Wilson Jun 25, 2026 ▶ 4:38 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale
Opinion
Wilson: Care marketplaces cannot balance costs and wages without subsidies
“And you really can't do it fully without some, again, I think there needs to be subsidy from the government and or, and mostly enterprise.”
Brad Wilson Jun 25, 2026 ▶ 8:43 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale
Assertion Supported
Care.com data: Care benefits increase employee loyalty and reduce burnout
“I mean, we have a lot of data that they're more loyal. They'll stay longer. And in fact, when they don't have the benefit our future benefits report we see that there's often a very high burnout factor, and there's a little bit of disdain for the company they'…”
Brad Wilson Jun 25, 2026 ▶ 11:51 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale
Insight
Wilson: AI search disruption forces brands toward fragmented social content distribution
“With AI being having a huge disruptive effect in, in search, we're really trying to make sure that we are Playing and meeting audiences where they're at, publishing a lot of authoritative, educational, and entertaining content, whether it's distributed through…”
Brad Wilson Jun 25, 2026 ▶ 14:37 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale
Insight
Wilson: Care.com historically failed by applying subscriptions to one-off transactions
“If you think about care on the consumer side, where it was for 18 years, really, it was a mostly, it's a transaction experience failed in subscription. And why do you need a subscription after you find, find your match?”
Brad Wilson Jun 25, 2026 ▶ 15:48 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale
Assertion Not checkable as stated
Wilson: Rising corporate healthcare costs lengthen care benefit sales to 24 months
“The sales cycle is a bit longer than I anticipated, and, you know, I knew it was long, but I figured it'd be, ah, it's six to 12 months, but what ends up happening is 12 sometimes becomes 18, becomes 24, particularly now because One of the challenges we're see…”
Brad Wilson Jun 25, 2026 ▶ 16:55 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale
Assertion Partly supported
Wilson: More than 50% of the US population lives in childcare deserts
“The reality is more than 50% of the country lives in these child care deserts.”
Brad Wilson Jun 25, 2026 ▶ 26:42 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale
Assertion Not checkable as stated
Wilson: Care.com is seven to nine times larger than any competitor
“We're seven, eight, nine times larger, depending on the week than any other next provider.”
Brad Wilson Jun 25, 2026 ▶ 27:01 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale
Insight
Wilson: Consolidating household tasks with one caregiver reduces family care costs
“And so I w I can assure you most of those caregivers would love to take some of those duties on because again, it prevents them from having to figure out the scheduling and the calendar Tetris of going to other locations and they can actually earn those wages …”
Brad Wilson Jun 25, 2026 ▶ 29:57 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale
Disclosure
Care.com maintains approximately 700 corporate client relationships for employee benefits
“We enjoy about 700 corporate relationships today, and we're finding more and more that companies are coming to us because their employees need that support.”
Brad Wilson Jun 25, 2026 ▶ 5:10 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale
Assertion Not checkable as stated
Wilson: AI tools reduce Care.com concierge research from days to hours
“So research for those cases used to be very manual, very hourly intensive. And now a lot of our researchers and master's level social workers, they can rely on AI and reduce days into hours.”
Brad Wilson Jun 25, 2026 ▶ 6:39 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale
Assertion Not checkable as stated
Wilson: Care.com conversion rate was below 2% when he joined
“Most marketplaces, I always say, convert between two and six percent. We were south of the two percent number.”
Brad Wilson Jun 25, 2026 ▶ 8:02 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale
Disclosure
Wilson: Care.com is merging enterprise and consumer supply into unified platform
“Rather than having separate supply serving the enterprise side and the consumer side, which it did. We're now merging that supply and thinking about other forms of supply like locations. We want one common Delivery tech platform.”
Brad Wilson Jun 25, 2026 ▶ 9:52 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale
Insight
Wilson: Upfront contracts on hours and driving prevent caregiver friction
“It's usually around the consistency of hours, which leads me to then say, make sure there's a bit of, even if informal contracting up front, around what that looks like, because, you know, I went through it myself. I had to learn a couple times, too, where I t…”
Brad Wilson Jun 25, 2026 ▶ 28:33 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale
Assertion Not checkable as stated
Wilson: Most families manage four distinct care needs at home
“Most families have four care occasions in the home. They all stitch together things from pet to housekeeping to seniors”
Brad Wilson Jun 25, 2026 ▶ 9:08 Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale

Appearances (1)

EpisodeDateSpeaking time
Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale Jun 25, 2026 22m
Made with StarZero

Turn any episode into a week of clips.

This entire site, about 200 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.