Ōura

“Strategically, we're focused on people who are like going to drive their own health journey, independent, not Without, but independent of the kind of clinical infrastructure”

“We don't have advertising. We have no incentive to do anything other than protect your data.”

“It was more expensive than the one you were buying and they flew off the shelves and my jaw dropped to the floor. Cause I couldn't, I was like, wait, you triple the price and it goes faster.”

“We learned that people wanted to touch the ring and they wanted to put it on. They wanted to see it against their skin. They want to see how it looked on their hand. And because it's a very physical and intimate product that people like value, you know, they c…”

“Going into that, that second year, we ended up launching with Best Buy and later with Amazon. We introduced HSA FSA and we really focused on women and women's health. And those three things, like it was like we set a fuse on a bomb.”

“One is women because women love the product. They retain better.”

“We just introduced this subscription business model. And quite frankly, I think it was a change in the bargain. With our customers.”