Under Armour
includes Under Armour Rewards
12 statements across 1 episodes · 9 bullish · 0 bearish · 2 people on the record · first statement Oct 13, 2023 by Stephanie Linnartz · across every show →
Everything said about Under Armour, oldest first
Oct 13, 2023 positive
Oct 13, 2023
Linnartz compares public company leadership to interval training for Wall Street
“Sometimes I think it's more like interval training. I'm running Under Armour for the long term. I realize the pressures of quarterly earnings and all that, but every day the long term success of this company. So that's always at the top of my mind. But it's im…”
Oct 13, 2023 positive
Oct 13, 2023 positive
Oct 13, 2023 bullish
Oct 13, 2023 positive
Oct 13, 2023 positive
Under Armour is launching a loyalty program featuring experiential athlete access
“We just launched Under Armour Rewards, so I'm back at the beginning of this journey, and of course it's going to be about points for merchandise, but to get people to sign up, we said, oh, we'll have a sweepstake, and some winners can come spend half a day wit…”
Oct 13, 2023 neutral
Oct 13, 2023
Effective marketing requires balancing major celebrities with mid-tier creator networks
“I think you have to have a multi-tiered approach, you know, with the big names, and at the very same time, a network approach that is people who maybe aren't as, like, famous, but who can help you build your business.”
Oct 13, 2023 positive
Oct 13, 2023 positive
Oct 13, 2023 positive
Under Armour aims to segment distribution and develop more premium product tiers
“One of the things we need to focus on is better segmentation in terms of the product pyramid. So the brand can all be Under Armour, We have a lot of good level product. We need to make more better and best product, and then where we sell it needs to be not dif…”