Under Armour

includes Under Armour Rewards

12 statements across 1 episodes · 9 bullish · 0 bearish · 2 people on the record · first statement Oct 13, 2023 by Stephanie Linnartz · across every show →

Everything said about Under Armour, oldest first

Oct 13, 2023 positive
Prediction Not checkable as stated
Under Armour claims its new Baltimore headquarters will be America's most sustainable
“We're building a spectacular new headquarters here that is going to be the most sustainable corporate headquarters in America.”
Stephanie Linnartz Oct 13, 2023 ▶ 15:44 Under Armour’s pivot to growth (with Stephanie Linnartz) | Masters of Scale
Oct 13, 2023
Insight
Linnartz compares public company leadership to interval training for Wall Street
“Sometimes I think it's more like interval training. I'm running Under Armour for the long term. I realize the pressures of quarterly earnings and all that, but every day the long term success of this company. So that's always at the top of my mind. But it's im…”
Stephanie Linnartz Oct 13, 2023 ▶ 16:33 Under Armour’s pivot to growth (with Stephanie Linnartz) | Masters of Scale
Oct 13, 2023 positive
Assertion Partly supported
Women make up half of Under Armour's executive leadership team
“Half of your leadership team are women, which doesn't happen in all companies.”
Bob Safian Oct 13, 2023 ▶ 10:18 Under Armour’s pivot to growth (with Stephanie Linnartz) | Masters of Scale
Oct 13, 2023 positive
Assertion Supported
Under Armour made Steph Curry brand president and a major equity shareholder
“We re-signed our deal with him earlier this year, a long-term deal. He's actually the president of the Curry brand, and he's a very big shareholder as part of this deal.”
Stephanie Linnartz Oct 13, 2023 ▶ 3:24 Under Armour’s pivot to growth (with Stephanie Linnartz) | Masters of Scale
Oct 13, 2023 bullish
Disclosure
Linnartz sees untapped growth in footwear, women's apparel, and sports style
“At the same time, there's a big untapped opportunity as we lean more into sports style and grow into new spaces It's growing more into footwear, more into women.”
Stephanie Linnartz Oct 13, 2023 ▶ 5:55 Under Armour’s pivot to growth (with Stephanie Linnartz) | Masters of Scale
Oct 13, 2023 positive
Assertion Supported
Under Armour operates nearly 1,800 retail stores across over 100 countries
“The brand has grown to be in over a hundred countries. We have close to 1800 stores.”
Stephanie Linnartz Oct 13, 2023 ▶ 5:25 Under Armour’s pivot to growth (with Stephanie Linnartz) | Masters of Scale
Oct 13, 2023 positive
Disclosure
Under Armour is launching a loyalty program featuring experiential athlete access
“We just launched Under Armour Rewards, so I'm back at the beginning of this journey, and of course it's going to be about points for merchandise, but to get people to sign up, we said, oh, we'll have a sweepstake, and some winners can come spend half a day wit…”
Stephanie Linnartz Oct 13, 2023 ▶ 18:30 Under Armour’s pivot to growth (with Stephanie Linnartz) | Masters of Scale
Oct 13, 2023 neutral
Assertion Supported
Under Armour generates less than 25% of its sales from women
“You know, we're doing less than 25% of our sales to women”
Stephanie Linnartz Oct 13, 2023 ▶ 7:17 Under Armour’s pivot to growth (with Stephanie Linnartz) | Masters of Scale
Oct 13, 2023
Insight
Effective marketing requires balancing major celebrities with mid-tier creator networks
“I think you have to have a multi-tiered approach, you know, with the big names, and at the very same time, a network approach that is people who maybe aren't as, like, famous, but who can help you build your business.”
Stephanie Linnartz Oct 13, 2023 ▶ 10:07 Under Armour’s pivot to growth (with Stephanie Linnartz) | Masters of Scale
Oct 13, 2023 positive
Assertion Supported
Linnartz: 92,000-person volleyball match set record crowd for female sports
“The largest crowd for a female sporting event happened earlier this year with 92,000 people for a volleyball tournament.”
Stephanie Linnartz Oct 13, 2023 ▶ 8:22 Under Armour’s pivot to growth (with Stephanie Linnartz) | Masters of Scale
Oct 13, 2023 positive
Disclosure
Linnartz: Under Armour will lean into casual lifestyle footwear
“You're gonna see Under Armour leaning more into shoes that you can wear with a pair of jeans when you go out, you know, after you practice.”
Stephanie Linnartz Oct 13, 2023 ▶ 6:29 Under Armour’s pivot to growth (with Stephanie Linnartz) | Masters of Scale
Oct 13, 2023 positive
Disclosure
Under Armour aims to segment distribution and develop more premium product tiers
“One of the things we need to focus on is better segmentation in terms of the product pyramid. So the brand can all be Under Armour, We have a lot of good level product. We need to make more better and best product, and then where we sell it needs to be not dif…”
Stephanie Linnartz Oct 13, 2023 ▶ 12:46 Under Armour’s pivot to growth (with Stephanie Linnartz) | Masters of Scale
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