Sweden

“And in Sweden, where I grew up, there's actually free music education, which I think explains a lot about how music is so big in that country, and why it's such a big export for us as well.”

“This notion of private versus public just doesn't exist to the same extent. Like all income is public in Sweden, like every single one.”

“So about the third time the person asked, I decided to just take an absurd number that I could think of just to make sure I get rid of the person, so I said, well, sure, I'll do it, but I want 5000 dollars to do it, and the person said, done, and I'm like, oh,…”

“So going from the beginning where I tried to get everything in all markets and realizing that that wasn't going to work, I decided to shift strategy and instead take a very narrow market where they lost most of it and said, look why, why don't I prove this to …”

“If you own a piece of property in Sweden, people are allowed to walk your property. If the property is large enough, they're actually even allowed to tent at your property for 24 hours.”

“If you looked at Sweden at that time, I think it had lost more than 80% of its entire revenue base. So it was really in shambles.”