Omaze
12 statements across 1 episodes · 6 bullish · 0 bearish · 1 people on the record · first statement Sep 11, 2025 by Matthew Pohlson · across every show →
Everything said about Omaze, oldest first
Sep 11, 2025
Pohlson: Omaze laid off 180 US employees to focus on the UK
“I mean, it meant like letting go of, you know, a 180 people that were amazing people that a lot of which had been there since the beginning of Omaze and were uber creative and uber resilient and super talented, but it was just the reality of where we were.”
Sep 11, 2025 bullish
Sep 11, 2025
Sep 11, 2025
Pohlson details Omaze revenue split: 1/3 charity/VAT, 1/3 prizes, 1/3 ops/profit
“A seven million dollar house can raise, call it thirty three million in sales. A third of that goes to charity and VAT. A third of that goes to the price and costs. In addition to the house, we cover all the taxes for the winter. We give away cash prizes. We h…”
Sep 11, 2025 positive
Sep 11, 2025 positive
Pohlson: Houses are the ideal prize because they fulfill Maslow's hierarchy
“A car changes someone's lifestyle house changes someone's life. And it's the person perfect product to storytell around. You know, like a house like represents all of Maslow's hierarchy of needs, its safety, its security, its status, its relationships, its sel…”
Sep 11, 2025
Sep 11, 2025
Pohlson: Omaze shifted from celebrity campaigns to prizes despite board resistance
“It inspired me when I came back from this to change the business being from Being focused on celebrities to focused on prizes. That was a huge change for us. We got a lot of resistance from our board and the team, but I was not scared of what people thought of…”
Sep 11, 2025 positive
Sep 11, 2025 positive
Sep 11, 2025 positive
Pohlson: Omaze's Daniel Craig Aston Martin campaign raised $2.1M versus $300K target
“We had done a campaign with Daniel Craig six months before I went into the hospital where you got to go to the Aston Martin track. You got to ride around in a one of a kind Aston Martin, and then you got to keep the Aston Martin. And it was supposed to raise 3…”