NBA

“My last six years, I shot over 92%. My last two years, I shot over 94% and only missed 10 free throws in one season and nine free throws in another”

“By the time I left, 80% of NBA consumption on YouTube happened outside the US.”

“We were the first sports league on YouTube, the first sports league on Instagram, the first sports league on Snap.”

“We did a focus group of teenagers in Mexico. And we asked them to bring their most treasured sports item. Their most treasured sports product. And so I was expecting soccer jerseys of their favorite team and the, you know, soccer ball or baseball bat from thei…”

“Major League Baseball took a very different approach in the sort of middle of the last decade, and didn't allow nearly as much content on social. And you weren't seeing youth viewership increase for them. You were actually seeing youth viewership decrease at a…”

“And if you look at the average audience age of the NBA, which is a decade younger than the NFL in the US, you know, it's hard to draw a direct line between those two things, but I have to think there's a pretty strong connection that the availability of and th…”

“And over the course of this tour, we're going to sell close to a quarter of a million tickets throughout the U S at very, very meaningful ticket prices, average ticket prices that rival an NBA or an NHL game.”