Minted

“This time I was, I said to myself, let's not bring in all the VCs at the beginning. I know what I'm doing this time. So I chose no co-founder this time, no VC at this time. Let's figure out how to build perhaps a sustainable lifestyle business, cash flow busin…”

“Things are always more expensive than you think they are, and they're always going to take more time to prove out, and you're going to need more optimizations and more loops to correct things than you think you will. That's why we just say, roughly speaking, i…”

“I opened the doors. There's not a sale for an entire month. Nobody wants the branded stationery products that we'd spent most of our two and a half million Launching, because again, being conservative, I'd said, I know, I'll do an eve.com, I'll put all these b…”

“Millennial men like to be involved in the wedding decision with the millennial woman. They're more involved dads, and they're more involved husbands, actually, it turns out. So, we learned that our designs were too feminine in weddings, and you wouldn't necess…”

“And we raised our venture around two weeks before Lehman failed because this investor of mine had said to me, I feel something really bad is going to happen. You should go raise. So we just went out August. Who's in town? Anybody? Is anyone in town in August? …”

“Making prices all equal for different kinds of paper and realizing the analysis paralysis people went through, you like almost had to give them a reason to make a decision just by changing the price.”