Katlin Smith

6 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jan 8, 2026 by Katlin Smith · across every show →

On the record as a speaker too: Katlin Smith's record, appearances and statements → this page counts the times other people say the name.

Everything said about Katlin Smith, oldest first

Jan 8, 2026

Assertion Not checkable as stated

Katlin Smith repaid half her parents' $200,000 loan to reduce stress

“I mean, we ended up raising our first round about four months later. And when they, when we raised the first round, I actually asked that half of it get paid back because it was just, it's so stressful having your family's money on the line like that.”

Katlin Smith Jan 8, 2026 ▶ 15:39 From kitchen experiments to a nine-figure sale (Simple Mills CEO Katlin Smith) | Masters of Scale

Jan 8, 2026 positive

Insight

Katlin Smith: Packaging design is a consumer brand's top marketing vehicle

“Having a really good package design is something that is really important because it's the, it is your number one marketing vehicle. As a consumer brand.”

Katlin Smith Jan 8, 2026 ▶ 13:04 From kitchen experiments to a nine-figure sale (Simple Mills CEO Katlin Smith) | Masters of Scale

Jan 8, 2026

Assertion Not checkable as stated

Katlin Smith's parents mortgaged their home for her $200,000 seed capital

“My parents end up they were really upset about this because they've been a long time family friend, and I come home and tell them this, and they decide to mortgage their house and give me 200,000 dollars.”

Katlin Smith Jan 8, 2026 ▶ 15:16 From kitchen experiments to a nine-figure sale (Simple Mills CEO Katlin Smith) | Masters of Scale

Jan 8, 2026 neutral

Assertion Supported

Smith: Legacy CPGs often spend $50M to launch one product line

“A lot of times to launch a single brand or a single product line in some of these CPGs, they spend fifty million dollars”

Katlin Smith Jan 8, 2026 ▶ 14:24 From kitchen experiments to a nine-figure sale (Simple Mills CEO Katlin Smith) | Masters of Scale

Jan 8, 2026 neutral

Assertion Not checkable as stated

Katlin Smith: When Simple Mills started, no grocery products used almond flour

“This is a time where nothing in the grocery store is made out of almond flour. I think it had just shown up as an ingredient on shelves”

Katlin Smith Jan 8, 2026 ▶ 4:14 From kitchen experiments to a nine-figure sale (Simple Mills CEO Katlin Smith) | Masters of Scale

Jan 8, 2026

Disclosure

Katlin Smith sold her car and maxed credit cards to fund operations

“I ended up selling my car and maxing out all my credit cards and getting, spending all my savings just pretty much on working capital.”

Katlin Smith Jan 8, 2026 ▶ 10:46 From kitchen experiments to a nine-figure sale (Simple Mills CEO Katlin Smith) | Masters of Scale

Katlin Smith

Everything said about Katlin Smith, oldest first

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