Goop

“In this respect, the key thing that I had to learn was that if somebody came and said, like, I really know how to do this and don't worry about it, that was always a mistake.”

“Tony Florence, he was an early investor in an e-commerce luxury company called Moda Operandi, and he was at a board meeting, and he was looking through some graph of new customer acquisition, and it went like down here, and then it went straight up. And he sai…”

“You know, I think we've come to understand certain things like if we're going to go into a new market, then I need to be the one to go into the new market and explain who we are, what we are, what we do. But actually there are a number of ways in which the bra…”

“I had a really hard time at the end of last year in the fourth quarter because we got to 250 people and something happened, and it really struck me that it's accountability.”

“When I looked around, I saw a lot of big heritage American brands not understanding the way people shop, and not understanding how important the multi-brand experience could be with an eponymous experience.”

“She found sponsors for individual newsletters and rejoiced when her first ad partnership made her 45 dollars.”

“Then I started looking around, and it was kind of the days of the flash sale model and the subscription shoe model, and none of those felt right to me.”

“First of all, I'm never going to fully understand this. And second of all, this is not the best use of my, I understand enough. I have a cursory understanding of this now and I get it, but it's going to be about, can I attract the right people to help me Do th…”

“I know I don't want to ever be a CEO of a publicly traded company, like, if that were ever to happen, you know, pipe dream, Reed.”

“And I think probably it's so much more interesting to me because I don't have the background in it.”

“I think people take the meeting because it's Gwyneth Paltrow, and, you know, for the first sort of, like, 90 seconds, I'm Gwyneth Paltrow, and they, like, say that they like the Royal Tenenbaums or whatever. And then you get right into defending your business,…”

“When we started leveraging it in paid marketing, we would do these, what we called editorial prospecting, where we put paid behind an article, That then was full of product, and it was so incredibly successful for us, and I thought, this is it.”

“She said, you know, you have these super fans who I'm friends with, these incredible women, business-minded women, and they all participated in this little seed round.”

“I didn't know how I would monetize it, so I just started sending content. What happened was, very much by accident, I had this relationship with my audience where I wasn't asking anything from them. I wasn't monetizing it at all. I just was sending content, an…”

“I had a really hard time going, to quote you, from a family to a village, and I didn't understand how to cultivate the culture when it's impossible to model it from the top, and it's impossible to have one-on-one time with everybody, and there are people at th…”

“So I said, I wonder if I could get Bob Iger on the phone, and He's also been very generous with his, you know, when I can squeeze him for an hour or 15 minutes here and there.”

“I thought, well, I'll just try a few different models, right? So I'll create a media business over here, and in my mind that supported all the content, and over here we'll have an e-commerce business, and I'll have a wholesale business, and so I was sort of li…”

“It now has over eight million subscribers and a two hundred and fifty million dollar valuation.”

“And I really do believe that as time goes on, the brand more and more has its own legs, and of course it's my hope that it will be much bigger than I ever was.”

“That first email to around 10,000 people contained recipes for turkey ragu and banana nut muffins.”