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Google Search

part of Google

2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Aug 1, 2025 by Kern Schireson · across every show →

Everything said about Google Search, oldest first

Aug 1, 2025 negative
Insight
Kern Schireson argues Google search captures demand rather than actually creating it.
“A lot of people put a lot of money into Google search for a long time, believing that's how they were acquiring customers. But the question that they were typing into the search box in the first place got created somewhere else.”
Kern Schireson Aug 1, 2025 ▶ 28:56 The new art and science of marketing (w/ Known’s Ross Martin and Kern Schireson) | Masters of Scale
Jan 31, 2026 neutral
Insight
Hoffman: Google Search relies on scale effects, not network effects
“Google search doesn't have network effects from its search engine. It has scale effects. But it's AdWords is where the network of it.”
Reid Hoffman Jan 31, 2026 ▶ 1:06:48 How vibe coding changes who gets to build (Replit CEO Amajad Masad & Reid Hoffman) | Possible
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