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creativity

3 statements across 3 episodes · 1 bullish · 1 bearish · 3 people on the record · first statement Jul 11, 2024 by Mike Cessario · across every show →

Everything said about creativity, oldest first

Jul 11, 2024 negative
Insight
Cessario: Evaluating ad creatives solely on produced work is flawed
“No, we want to see produced work. Which I think is a flaw in the way they evaluated creativity. It doesn't mean someone doesn't have a lot of talent if the client just doesn't want good stuff.”
Mike Cessario Jul 11, 2024 ▶ 12:25 How Liquid Death built a $1.4 BILLION brand around water (founder Mike Cessario) | Masters of Scale
Feb 28, 2025 bullish
Opinion
Narayen: AI is the biggest boon to creative ideation and prototyping
“On the ideation of creativity, on the prototyping, at the front end of the entire process, this is going to be the biggest boon to creativity because people can use other modalities to talk about what they want to do.”
Shantanu Narayen Feb 28, 2025 ▶ 15:55 How Adobe is leveraging AI (with CEO & Chair Shantanu Narayen) | Masters of Scale
Sep 16, 2025
Insight
Colbert: Empathy and imagination are completely inseparable in creative work
“Empathy and imagination are completely, completely inseparable. And I think that's what empathy has to do with creativity is that you have to have imagination on what it is the effect of this on an audience.”
Stephen Colbert Sep 16, 2025 ▶ 8:01 Stephen Colbert & Reid Hoffman on how AI will impact creativity | Possible
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