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Coca-Cola

3 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Jun 24, 2021 by Sir Richard Branson · across every show →

Everything said about Coca-Cola, oldest first

Jun 24, 2021 neutral
Opinion
Branson: A cola cannot be radically better than Coke or Pepsi
“With a can of Cola, it can't be radically better than Coke or Pepsi.”
Sir Richard Branson Jun 24, 2021 ▶ 25:14 Sir Richard Branson: The secret to big leaps
Jun 24, 2021 positive
Assertion Contradicted
Branson: Virgin Cola outsold Coke and Pepsi for 18 months
“And for about 18 months, we were out selling them.”
Sir Richard Branson Jun 24, 2021 ▶ 24:17 Sir Richard Branson: The secret to big leaps
Jun 4, 2026 negative
Insight
Oza: Corporate America views fast-moving, non-political innovators as liabilities
“Corporate America, a lot of chess moves they get nervous when you move very fast, and when you make stuff creative, and where you're not playing politics, well, not for to be fair, I was playing politics terribly. You feel more like a threat than a liability t…”
Rohan Oza Jun 4, 2026 ▶ 10:00 Rohan Oza: How to build a brand that captures the moment | Masters of Scale
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