ClassPass

“And in your company's early days, I'd argue it's more important to get users in the door, even when you're taking a very steep loss. But when you ultimately need to change the price, They'll grumble for sure. A few might storm out, but if you brought enough of…”

“If you pilot an idea and everyone copies it, it's a good indication that you're on to something. But it also means two things. One, if you don't lean all the way into that idea, your users might drop you for the five, 10, 20 similar products that have popped u…”

“That still is part of the core of what made ClassPass everything it is, is that people loved variety, and no one realized that. There was this market out there for dabblers when everyone was trying to push everyone to be, like, complete loyalists”

“And we also started getting people who were sometimes churning saying, oh, I only went to eight. And I'm like, this is so interesting that people were, like, tying themselves to this number.”

“And then we announced our Series A, our total million dollar round, and it was a great moment, and always in hindsight, I'm like, I don't know if I would have done that, because what it did is it spurred competition in every market.”