Burberry

7 statements across 3 episodes · 6 bullish · 1 bearish · 2 people on the record · first statement Sep 22, 2023 by Reid Hoffman · across every show →

Everything said about Burberry, oldest first

Sep 22, 2023 positive
Assertion Supported
Burberry stock rose 200% and revenue doubled during Ahrendts's eight-year tenure
“In the eight years since Angela joined Burberry, the stock price had risen 200%. Revenues and operating income had both doubled.”
Reid Hoffman Sep 22, 2023 ▶ 27:28 Angela Ahrendts: How to unite a team (Part 1) | Masters of Scale
Sep 22, 2023 positive
Disclosure
Ahrendts: Burberry made investors watch culture videos before discussing numbers
“As I would meet with analysts and investors, I'd make them watch the video first, because I knew they weren't going out to the stores, I knew they weren't following all of the other stuff we were doing, all they cared about was the numbers, and it's like, no, …”
Angela Ahrendts Sep 22, 2023 ▶ 26:07 Angela Ahrendts: How to unite a team (Part 1) | Masters of Scale
Sep 22, 2023 positive
Assertion Supported
Ahrendts: Burberry achieved double-digit comp sales growth six months post-offsite
“Literally, six months after that meeting, we started comping up double digits. From that September onward”
Angela Ahrendts Sep 22, 2023 ▶ 23:01 Angela Ahrendts: How to unite a team (Part 1) | Masters of Scale
Sep 22, 2023 positive
Insight
Ahrendts: A CEO's job is to ensure every employee feels "loved"
“My job, and I have felt this way as I've been put into very responsible leadership positions, is to make sure that it's a family, a community, everybody belongs, everybody is welcome, and loved, and I use words a lot of leaders maybe don't use, but I would arg…”
Angela Ahrendts Sep 22, 2023 ▶ 25:20 Angela Ahrendts: How to unite a team (Part 1) | Masters of Scale
Sep 22, 2023 negative
Assertion Not checkable as stated
Ahrendts: Burberry's check pattern had been hijacked and become ubiquitous
“One of the first things we said was the check had been hijacked in England and had almost become ubiquitous.”
Angela Ahrendts Sep 22, 2023 ▶ 18:06 Angela Ahrendts: How to unite a team (Part 1) | Masters of Scale
Sep 30, 2023 positive
Assertion Supported
Hoffman: Burberry doubled revenue and tripled stock price under Ahrendts
“In part one of our talk with Angela Ahrens, we looked at her rise through the fashion industry, including the epic turnaround she led as CEO of Burberry, doubling revenue and tripling the stock price in eight years.”
Reid Hoffman Sep 30, 2023 ▶ 2:48 Angela Ahrendts: How to unite a team (Part 2) | Masters of Scale
Sep 18, 2024 positive
Assertion Partly supported
Ahrendts: Burberry was the first to deploy iPads in stores
“We were the first to buy the iPads, and digitize everything in the stores, et cetera”
Angela Ahrendts Sep 18, 2024 ▶ 4:22 How to transform a company’s culture (stories from Apple, Google & Uber) | Masters of Scale 2022
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