brand

“But the more users feel their identities and economics are invested in your product, then you are no longer the sole proprietor. Your users are owners too. They may not hold equity or have a parking space in your office lot, But they are part owners in the bra…”

“Being humble about your brand is not the way to go. You can be humble in your life, but don't be humble about in your brand. You have to brag because that's what consumers care about. That is what the press cares about.”

“A brand is so many things, like you can't pinpoint what it is, it's the name, it's the spirit, it's what you curate, it's how those things blend together, it's the models that you cast, it's the way you style it, it's the quality of the photography, it's the w…”