The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 3 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
ActionIQ built a marketing database architecture with zero ETL
“There's no ETL anywhere in, in our system”
Nitay Joffe Jun 16, 2016 ▶ 14:20 Why Marketing is All About Data // Nitay Joffe, ActionIQ [FirstMark's Data Driven]
Disclosure
ActionIQ built a specialized marketing database using Michael Stonebraker's principles
“We've basically taken a page out of Stonebreaker's book, and we've built a database that is highly specialized for the particular marketing use case”
Nitay Joffe Jun 16, 2016 ▶ 17:00 Why Marketing is All About Data // Nitay Joffe, ActionIQ [FirstMark's Data Driven]
Disclosure
ActionIQ's CTO splits recruiting time equally between database PhDs and UX designers
“I spend just as much time recruiting database PhDs as I do product and UX designers.”
Nitay Joffe Jun 16, 2016 ▶ 10:06 Why Marketing is All About Data // Nitay Joffe, ActionIQ [FirstMark's Data Driven]
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