The Ledger
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Collecting 99th percentile mobile app engagement data takes up to four weeks
“We've seen for some apps and this varies by app and by country and everything like that, it can take up to four weeks for us to get that 99th percentile of data collected.”
Braze plans to self-host Elasticsearch on AWS rather than using managed service
“What we're doing is we're going to be running our own Elasticsearch instances ourselves that we can then fully configure and it'll just give us a lot more flexibility.”
Hyman: Braze helps client brands reach over 1.25 billion monthly active users
“We're helping them engage more than one and a quarter billion monthly active users.”
Braze processes 500 billion monthly data points to deliver personalized brand messages
“And the way that we do this is by processing nearly half a trillion pieces of data every single month, and then our customers, these marketing and growth and engagement teams of these brands, can then use that to personalize and send out tens of billions of me…”
Jon Hyman says Braze processes about 100 megabytes per second through Kafka
“So the scale that we're operating at, we're pushing about a hundred megabytes per second through Kafka.”
On-demand marketplaces must control promotion visibility to balance supply and demand
“These on-demand marketplaces, similarly like Lyft, it's challenging where you need to control the amount of people who can even see your promotional materials let alone who are acting on it.”