Braze processes 500 billion monthly data points to deliver personalized brand messages
Jon Hyman · Data Pipelines at Braze // Jon Hyman, Braze (FirstMark's Data Driven) · Apr 9, 2018 · at 2:12
Jon Hyman, co-founder and CTO of Braze, outlining the architecture scale and message throughput of the platform at Data Driven NYC in March 2018.
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“And the way that we do this is by processing nearly half a trillion pieces of data every single month, and then our customers, these marketing and growth and engagement teams of these brands, can then use that to personalize and send out tens of billions of messages every single month.”
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