The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Gmail's tabbed inbox launch dropped Mailchimp open rates by 10 percent
“This is three weeks before and after tabs were introduced, and we can see about a raw one percent difference, so maybe about a 10% decrease in engagement. We've got three weeks. Blue is weekday. Yellow is, ah, weekend, and these are open rates. So you can see …”
John Foreman Dec 5, 2013 ▶ 9:53 John Foreman, Mailchimp // Data Driven NYC 19 // October 2013
Assertion Supported
Mailchimp sends 6-7 billion monthly emails across 4 million users
“The last time I checked, four million users, somewhere between six and seven billion emails sent every month.”
John Foreman Dec 5, 2013 ▶ 1:50 John Foreman, Mailchimp // Data Driven NYC 19 // October 2013
Prediction Didn’t hold up
Mailchimp expects to hit 10 billion monthly emails by late 2013
“That'll probably be ten billion by the end of the year.”
John Foreman Dec 5, 2013 ▶ 1:56 John Foreman, Mailchimp // Data Driven NYC 19 // October 2013
Assertion Not checkable as stated
Mailchimp had 200 total employees in 2013, with 100 in support
“We have 200 employees. About a hundred of those are support personnel.”
John Foreman Dec 5, 2013 ▶ 5:51 John Foreman, Mailchimp // Data Driven NYC 19 // October 2013
Assertion Not checkable as stated
EPA email engagement fell to 10 percent during the government shutdown
“Down there at the bottom, EPA was, like, garbage, right? 10% of the engagement after the shutdown as before”
John Foreman Dec 5, 2013 ▶ 10:48 John Foreman, Mailchimp // Data Driven NYC 19 // October 2013
Assertion Not checkable as stated
One sixth of Mailchimp compliance tickets were solely for user vetting
“A sixth of our compliance tickets had nothing to do with being bad. We just wanted to vet you.”
John Foreman Dec 5, 2013 ▶ 13:10 John Foreman, Mailchimp // Data Driven NYC 19 // October 2013
Assertion Not checkable as stated
Mailchimp's Discovered Segments boosted a developer newsletter engagement by 50 percent
“We took a group of devs that we knew about, threw it into discovered segments, grabbed some more, and then sent it out and actually got 50% better engagement on that newsletter than typical.”
John Foreman Dec 5, 2013 ▶ 21:08 John Foreman, Mailchimp // Data Driven NYC 19 // October 2013
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