The Ledger
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Walle: Unacast rejects location data requests for political campaigns
“And we have, ah, we have kind of a lot of cases that we don't do. For instance, political campaigns.”
Walle: Unacast's anonymized dataset covers roughly 10% of the US population
“So we spent like four years in building up a data set to, yeah, roughly 10% of the U.S. Population, so it's an anonymized data set, and that's the basis of all the insights that we can build.”
Walle: Unacast entered Europe during GDPR rollout while others fled
“We went into Europe when everybody fled Europe because we wanted to be GDPR compliant, and we have figured out a way to maneuver that space.”
Walle: No current location tech can accurately scale vertical floor tracking
“We can't. No, it's, there's no technology today that's sufficiently accurate and scalable to understand yeah, what floors you are in certain buildings.”