The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Ignoring marketing emails is just as bad as actively unsubscribing
“It's almost, it's just as bad if someone just ignores us as if they unsubscribe from us, and so we have to look at that as being the same thing, basically.”
David Glueck Jun 19, 2015 ▶ 19:48 David Glueck, Bonobos // Data Science & Engineering at Bonobos (Hosted by FirstMark Capital)
Assertion Not checkable as stated
Bonobos boosted email campaign revenue 4x purely through smarter targeting
“We were able to find, even without changing, ah, the emails that we were sending out, the different product emails that we were sending out, just by being smarter about who we sent each email to, we were able to get sometimes as much as Forex, the revenue for …”
David Glueck Jun 19, 2015 ▶ 8:05 David Glueck, Bonobos // Data Science & Engineering at Bonobos (Hosted by FirstMark Capital)
Insight
Direct-to-consumer models allow superior inventory optimization by avoiding physical store distribution
“And being that we don't have to worry about distributing our inventory across hundreds or thousands of stores we have a real opportunity to do that better than the traditional retailer, if we can get smarter about it.”
David Glueck Jun 19, 2015 ▶ 2:15 David Glueck, Bonobos // Data Science & Engineering at Bonobos (Hosted by FirstMark Capital)
Insight
Email unsubscribe rates are a poor optimization signal because they are rare
“What we found basically is that the unsubscribe rate's not a great signal just because so few people do it.”
David Glueck Jun 19, 2015 ▶ 19:34 David Glueck, Bonobos // Data Science & Engineering at Bonobos (Hosted by FirstMark Capital)
Assertion Contradicted
Bonobos was the largest U.S. retail company founded online in 2015
“And now we're the largest U.S. Retail company that was founded online.”
David Glueck Jun 19, 2015 ▶ 0:15 David Glueck, Bonobos // Data Science & Engineering at Bonobos (Hosted by FirstMark Capital)
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