Ignoring marketing emails is just as bad as actively unsubscribing
David Glueck · David Glueck, Bonobos // Data Science & Engineering at Bonobos (Hosted by FirstMark Capital) · Jun 19, 2015 · at 19:48
David Glueck, VP of Data Science & Engineering at Bonobos, explains the company's mental model regarding customer attention and email engagement.
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“It's almost, it's just as bad if someone just ignores us as if they unsubscribe from us, and so we have to look at that as being the same thing, basically.”
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