Sanwal advises B2B data startups against being the low-cost provider
Anand Sanwal · Anand Sanwal, CB Insights // What's Next? (Hosted by FirstMark Capital) · Sep 14, 2015 · at 12:11
Anand Sanwal is the founder and CEO of CB Insights. He shares pricing strategy lessons learned while scaling his B2B enterprise data startup.
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“Do not be the low-cost provider. Like, just do, like, again, I'm going to be very emphatic about these, this advice, but You know, your mileage may vary. We started at some ridiculously low price, like, just don't do that.”
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