Rauch: Developing product taste requires maximizing 'exposure hours' to products
Guillermo Rauch · Guillermo Rauch: Why Software Development Will Never Be the Same · Jun 26, 2025 · at 36:23
Guillermo Rauch is the CEO of Vercel. He explains how software creators can build intuition and high standards by spending hours studying product usage and testing external tools.
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“And so what I call exposure hours is you have to, one, you have to understand how people interact with your own products today. If you already have a product, You have to really pay attention to, okay, how are people exactly leveraging your product? Because I think as creators, sometimes we get confused with an idealization of our products, but also you can increase your exposure hours of other people's products, like literally go and use all the things that are available. And that's going to build up your context in your head.”
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