Rauch: The total addressable market for v0 is everyone with a computer
Guillermo Rauch · Guillermo Rauch: Why Software Development Will Never Be the Same · Jun 26, 2025 · at 12:43
Guillermo Rauch is the CEO of Vercel. He is contrasting traditional developer tools (IDEs) with AI app-generation platforms like Vercel's v0.
0:00 / 0:24exact quote · 24.1s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“When I think about the coding IDEs, You still have to be a coder, meaning you know how to download an ID, you have to, you know how to set up, you know, the dev server, the tooling, the SDKs, the libraries, whereas a product like vZero, the TAM is everyone with a computer, and they can just open a website as opposed to having to download something.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Guillermo Rauch
Rauch: Agentic engineering will be limited to professional developers until AGI
“Agentic engineering, I think for the foreseeable future, until we really, you know, reach SSI, or Safe Super Intelligence, or whatever you want to call it, or AGI, it'll still, it's going to be a more reduced number of software professionals.”
Rauch: Dev tools must be designed for both humans and AI agents
“LLMs.txt or raw markdown is better for agents. So if you're building developers still today, you have to have that duality in your head. You need to think, okay, How do I make my content, my errors, my developer tools great for agents?”
Rauch predicts a fully generative internet with fluid interfaces within 10 years
“So I think what's going to happen over the next 10 years is that people are going to start creating cross pollinations between products and integrations between products and novel interfaces to products that weren't, I mean, they were possible before, but just…”
Rauch: MCP will replace human business development with agent-to-agent meetings
“You know, in many ways, I think MCB will be the new business development, but it's going to be at a hundred times the speed. It's not going to be people meeting and it's going to be agents meeting.”