Assertion certainty 4/5 debate potential 1/5

An airport cart client achieved 400 percent ROI within three months

Ashley Kramer · Fireside Chat: Ashley Kramer (CMO & CPO, Sisense) with Matt Turck (Partner, FirstMark) · Nov 1, 2020 · at 35:18

Ashley Kramer, CPO and CMO of Sisense, gives an example of ROI metrics achieved by an internal analytics customer.

0:00 / 0:16exact quote · 16.2s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“So we had a customer, That was able to work with us and within three months because of how they were able to optimize their inventory. They do carts within airports. So this was obviously before COVID. They were seeing a 400% return on investment.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Ashley Kramer

Insight
Traditional BI dashboards drive low adoption by interrupting user workflows
“What we see our customers asking for and where we see the market going is People want the analytics to come to them. They don't want to stop what they're doing and go look at a dashboard and come back to what they're doing. That's why we're seeing a low adopti…”
Ashley Kramer Nov 1, 2020 ▶ 16:35 Fireside Chat: Ashley Kramer (CMO & CPO, Sisense) with Matt Turck (Partner, FirstMark)
Prediction Not checkable as stated
Data literacy will not improve quickly across enterprise organizations
“Data literacy is not going to solve itself quickly. And we're not going to see this explosion of trained analysts.”
Ashley Kramer Nov 1, 2020 ▶ 19:47 Fireside Chat: Ashley Kramer (CMO & CPO, Sisense) with Matt Turck (Partner, FirstMark)
Insight
Siloing product engineering from marketing and sales creates messaging gaps
“You generally see product and engineering as great partners and marketing and sales as great partners. And that always leaves a gap between what's happening in product and how are we messaging it?”
Ashley Kramer Nov 1, 2020 ▶ 26:35 Fireside Chat: Ashley Kramer (CMO & CPO, Sisense) with Matt Turck (Partner, FirstMark)
Disclosure
Sisense considers its major acquisition of Periscope Data to be a merger
“So Sisense made an acquisition in of Periscope data. It was a big one. So we actually consider it a merger.”
Ashley Kramer Nov 1, 2020 ▶ 7:29 Fireside Chat: Ashley Kramer (CMO & CPO, Sisense) with Matt Turck (Partner, FirstMark)
Assertion Supported
Sisense added data pipeline capabilities for direct write-backs to cloud warehouses
“The new capabilities that we've added is being able to write back to the cloud data warehouse.”
Ashley Kramer Nov 1, 2020 ▶ 13:38 Fireside Chat: Ashley Kramer (CMO & CPO, Sisense) with Matt Turck (Partner, FirstMark)
Assertion Not checkable as stated
Sisense's knowledge graph leverages 650 billion metadata points collected over ten years
“What the universal knowledge graph does, the second piece is it takes six hundred and fifty billion data points collected over the past 10 years, again, metadata points, and it's able to provide knowledge out of the box.”
Ashley Kramer Nov 1, 2020 ▶ 14:40 Fireside Chat: Ashley Kramer (CMO & CPO, Sisense) with Matt Turck (Partner, FirstMark)
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 400 conversations transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.