Glueck: Bernie Sanders' campaign used Foursquare data to target Michigan voters
Jeff Glueck · Location Intelligence // Jeff Glueck, Foursquare (FirstMark's Data Driven) · Mar 24, 2017 · at 21:35
Jeff Glueck, CEO of Foursquare, explains how political campaigns used Foursquare location intelligence during the 2016 election cycle.
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“The Sanders campaign used the data in Michigan, which was the primary that they won, to sort of figure out likely voters, and so we know who goes to colleges. We know, you know, which phones go to yoga studios and buy Subarus, you know, and so, like, we were able to help them think about where their audience might be”
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